Whoopi Goldberg, the Emmy, Grammy, Oscar, and Tony Award-winning performer, is stepping into a new role as a champion for women’s sports. At 68, the entertainment icon has unveiled the All Women’s Sports Network, a groundbreaking platform dedicated exclusively to women’s athletics. This initiative aims to address the glaring inequality in sports coverage, where women’s events account for less than 10% of media attention despite growing interest and participation worldwide.
“This network isn’t just about sports—it’s about visibility, equality, and inspiring the next generation,” Goldberg said in a statement.
The All Women’s Sports Network is set to debut next quarter, offering 24/7 coverage of women’s sports across cable and streaming platforms. The programming lineup will include live broadcasts, in-depth analysis, and documentaries showcasing the culture and discipline of women athletes. Viewers will be immersed in every facet of the game, from pregame preparation to behind-the-scenes glimpses of training regimens.
Unlike traditional sports networks that occasionally spotlight women’s events, Goldberg’s platform will provide consistent, comprehensive coverage across a wide range of sports, including basketball, soccer, skateboarding, and surfing. By placing female athletes at the forefront, the network aims to normalize their achievements and create a dedicated space for fans to engage with their favorite players and teams.
“This is about rewriting the narrative around women’s sports,” Goldberg said. “Athletes deserve to be seen, celebrated, and supported just like their male counterparts.”
The network’s vision extends beyond game-day coverage. It will feature prime-time broadcasts, athlete profiles, and series exploring the evolution of women’s sports. Documentaries will delve into the personal journeys of athletes, offering viewers a deeper appreciation for their resilience and commitment. Interactive segments will foster community engagement, bringing fans closer to the athletes they admire.
Sports Pro Media reports that the network’s approach to storytelling will focus on both established stars and rising talent, showcasing a diverse range of voices and experiences. By highlighting the breadth of talent across various disciplines, the All Women’s Sports Network hopes to inspire young female athletes and empower seasoned professionals to reach new heights.
Goldberg’s passion project also serves as a legacy initiative. By addressing the longstanding underrepresentation of women in sports media, she seeks to create a platform that not only entertains but also educates and advocates for equality.
“This isn’t just a channel—it’s a movement,” Goldberg emphasized. “It’s about paving the way for future generations to dream bigger and see themselves in spaces where they’ve historically been overlooked.”
The network’s launch comes at a critical time for women’s sports, which have seen significant growth in viewership and participation in recent years. Events like the FIFA Women’s World Cup and the WNBA Finals have drawn record audiences, yet consistent media representation remains elusive. Goldberg’s venture aims to bridge that gap, providing a centralized hub for women’s sports content and simplifying access for fans around the globe.
As the All Women’s Sports Network prepares to go live, it promises to reshape the sports media landscape and spark a cultural shift in how women athletes are celebrated. For Goldberg, it’s a natural extension of her lifelong commitment to advocacy and representation.
“Women’s sports deserve this moment,” Goldberg said. “And this is just the beginning.”
