In an era dominated by digital communication, Pelumi Rae is reviving the art of handwritten correspondence with her bespoke stationery brand, The Letter Well. Founded in 2016, the London-based business has gained recognition for its unique calligraphy and personalized prints, all stemming from Pelumi’s passion for crafting meaningful connections through the written word.
A self-taught calligrapher, Pelumi began her journey with a simple desire to inspire others. “I believe in helping people find beauty in the small things, even the most ordinary,” she says. This philosophy is reflected in her designs, which often incorporate floral elements and botanicals that bring a fresh vibrancy to her work. From greeting cards to wall art, each piece is carefully crafted to resonate with her audience and evoke emotions.
Pelumi’s Christian faith is a cornerstone of her creative process, infusing her work with purpose and intention. “My faith drives me to create with love and compassion,” she explains. This spiritual foundation is not only a guiding force but also a source of motivation as she navigates the challenges of running a small business. Pelumi emphasizes the importance of quality and service, stating, “You can expect top-notch products delivered with love.”
The Letter Well started as an ode to the beauty of handwritten words, showcasing the artistry of calligraphy. Today, it has evolved into a flourishing bespoke business that seeks to adorn more than just walls. “Our brand essence, ‘Bloom, Flourish & Thrive,’ encapsulates our goal to encourage others to live their best lives,” Pelumi says. Each product is designed with the customer in mind, ensuring that every hand-lettered print is not only beautiful but also meaningful.
Despite its relatively recent establishment, The Letter Well has already made a significant impact in the industry, serving a range of notable clients. Pelumi has collaborated with prestigious brands such as Victor’s Restaurant, Elan Café, L’Occitane, Eborian, Liz Earle, and AO Whiskey. These partnerships not only validate her talent but also demonstrate the growing demand for personalized, high-quality stationery in a market often saturated with mass-produced items.
In addition to her retail offerings, Pelumi extends her modern calligraphy and lettering services to private and corporate clients. This dual approach allows her to cater to a diverse clientele, from individuals seeking unique gifts to businesses looking for custom branding solutions. “I love working with clients to bring their visions to life,” she says. “Each project is an opportunity to create something special that reflects their story.”
The Letter Well is more than just a business for Pelumi; it is a manifestation of her values and aspirations. She aims to cultivate joy and inspiration through her products, encouraging customers to take a moment to appreciate the beauty in their lives. “I want my work to remind people that there is beauty all around us, even in the smallest details,” she notes.
As the brand continues to grow, Pelumi is committed to maintaining the quality and authenticity that have become the hallmarks of The Letter Well. Upcoming product lines, including daily task pads and notebooks, promise to expand the brand’s offerings while remaining true to its core values.
In a world that often prioritizes speed and efficiency over connection, Pelumi Rae stands as a testament to the enduring power of handwritten communication. Through The Letter Well, she invites individuals to slow down, reflect, and find joy in the art of writing. As Pelumi continues to bloom, flourish, and thrive, her work serves as a reminder that sometimes, the most meaningful connections are crafted by hand.
